Trend Alert: Hygge Hair

Don't you just love a trend that's all about making your life easier, better...dare we say - cozier? That's why we're loving 'hygge', the Danish concept that's popping up in everything from design to food, and now even hair, with rich shades added to warm up your color. Hygge (pronounced 'hoo-gah') is thought to have been created by the Scandinavians to ward off the dreariness of long, cold winters by instead taking genuine pleasure in making ordinary moments more meaningful, beautiful or special. The word 'hygge' actually derives from the Norwegian term 'hugga,' meaning to comfort, and is related to the English word 'hug.' We're all for giving our hair a hug. After all, what's not to love about a lifestyle philosophy that focuses on positivity and the power of warm things like candles, warm drinks, woolen socks, good books, and great friends?

Hygge Hair

We don't know how or why it made its way west, but we're happy it did. So happy, that it's literally gone to our heads with warm, hygge-inspired hair color. Hygge hair color is quite the hot trend right now, focusing on toasty, glowing shades - think caramel blonde, rich auburn, and golden reds. As hair color trends go, it's as wearable as they come, and even more flattering. These warm-toned hues have an organic quality to them, making this trend not only au courant, but also au naturel. So how about it, will you hygge-ify your hair color?

BLONDE
Skip the ice and champagne. Go soft and buttery with Radiant Cream Color in Capri Blonde with some Color Reviving Gloss in Prosecco, or weave in caramel to add depth.

BRUNETTE
Try earthy rustic browns and spiced chestnut shades that blend brown and red. For deep brunettes, try Radiant Cream Color in Catania Brown with Color Reviving Gloss in Amaretto. Looking to lighten up? Toffee, the 'bronde' of the moment, may be your new go-to shade, using Radiant Cream Color in Lucca Light Brown, with Gloss in Miele.

RED
If you're a natural blonde, try a gorgeous copper hue. Head-turning bronze and tarnished red also make a beautiful statement while looking strikingly natural, such as in the combo of Radiant Cream Color in Genova Red with a Gloss in Canella.

If you're absolutely in love with your existing hair color, there's no need to hop on the hygge hair bandwagon permanently. Instead, cozy up with just a Color Reviving Gloss to achieve a similar, yet subtle effect without changing your base. Choose to lightly warm up your shade with one of our tinted versions, or use our clear gloss to add a huge dose of extra-special shine. Then grab a comfy sweater, your best friends and a mug of gløgg to toast to your warm, gorgeous, on-trend hygge hair.