What's The Difference Between Semi-Permanent & Permanent Hair Color?

Demi-permanent hair color is a less-permanent hair color option that washes out gradually. It doesn't permanently alter or lighten hair like permanent color, and is a great option if you're looking to cover the first signs of gray, darken your hair, or want to try something new - without the long-term commitment.

Try our ColorWonder Demi-Permanent Hair Color for an instant vibe shift. It works in 20 minutes and lasts up to 25 washes (depending on the condition of your hair and the specific shade used). ColorWonder can boost or darken your curent color, or give you a vibrant new look. It washes out gradually, without a harsh regrowth line. The ammonia-free formula is full of hair loving ingredients, perfect for all hair types and textures, leaves your hair looking healthy with next-level shine.

Temporary hair color adds instant color to hair and washes out much more quickly than other types of color. Temporary hair color can be applied as a liquid, chalk, powder, or even from a mascara wand. These quick-fix products let you experiment with different colors with absolutely zero commitment, and provide instant gray coverage when you need a quick touch-up.

Our Root Touch Up is a temporary hair color designed to camouflage gray hair instantly. Packaged in a handy compact, like blush or bronzer, Root Touch Up easily brushes onto hair and stays put until your next shampoo. It’s rain-proof, sweat-proof, and pillow-proof, allowing you to get right-this-minute gray coverage. This is a fantastic product to use when you’re in-between permanent hair color applications.

Now, here’s the most colorful bang for your buck...as its name implies, permanent hair color is your most long-lasting hair color option. Permanent hair dye changes hair color and hair structure, and is the best and longest-lasting gray coverage option of all varieties of hair color. Permanent hair color must be mixed with a developer and activator before use. (You can save unmixed hair dye for future use, but do not save mixed product.)

Apply permanent hair dye to lighten, darken, add, or change the tone of your hair. This type of hair dye will open the hair shaft to add artificial pigment within the hair cuticle, permanently changing the color composition of your hair. Permanent hair color grows out from the root, and this hair dye can be reapplied every four to eight weeks, depending on how fast your hair grows.

Our Radiant Hair Color is a permanent option that not only colors, but also nourishes your hair with keratin, argan oil, and ginseng root extract. With 100% gray coverage, this is a fantastic hair dye option if you're looking to cover grays, maintain your natural color, or change your hair color to a new shade that’s either darker or up to 2 levels lighter.

Our multi-dimensional formulas are free of ammonia and designed to bring out your hair’s natural radiance, letting you flaunt the gold, copper, mahogany, or ash tones in your hair. Unlike traditional permanent hair color, our Radiant Hair Color does not include PPD, ammonia, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Our permanent hair dye offers 100% gray coverage and lasts much longer than semi-permanent hair color. Our Radiant Hair Color doesn’t contain harsh chemicals like ammonia, and includes nourishing ingredients that helps your hair stay healthy-looking. Win-win!

Here’s a helpful hint: before you start, slip on a smock or a button or zip up shirt. It will make cleanup easier.


1. Divide your hair into four sections and clip into place.

2. Apply barrier cream to your forehead, ears, and neck. This keeps the color off your skin. Be careful to keep the cream off your hair.

3. Wash the barrier cream off your hands. Put on your first pair of gloves.

4. Fully puncture the color tube using the outside end of the cap. Squeeze half the color into a non-metallic bowl. Note: you don’t need to use a brush and bowl—you can also use the applicator bottle.

5. Open the activator bottle and squeeze half the contents into the bowl.

6. Close the color tube and activator bottle. Do not mix if you are saving for future use!

7. Use an applicator brush to blend the contents of the bowl into a thick cream, like conditioner.

8. Unclip one section of hair and apply a small amount of hair dye to your roots. Make sure you only color new hair that has not been color-treated before!

9. Space the color in rows about ¼ inch apart. Continue coloring the roots with dye in your remaining sections of hair and skip to step 6 of the next section if not applying gloss.